A freelance project to assist with the rebranding of Juici Jerk. Whilst keeping the same, community-led brand at heart, the brand name changed to Sweet Dee's, inspired by the family's late father.

Sweet Dee's Jerk is the UK’s new-age Caribbean food and culture brand. A one-stop shop for Caribbean fusion cuisine in London from their Selfridges kitchen to our homemade sauces, and unique catering service.

This began with the word mark, using the same fresh colour pallet as their previous brand but incorporating their new name. Below are my experiments with this new logo and pages from an initial proposal rebrand guidelines which were sent to Selfridges.