meminio is a small business which specialises in personalised keepsake memory cases. This rebrand transformed them to be more authentic, approachable and full of life to reflect the personal value their products bring to their customers. 

 

Their wordmard was curated to maintain this approach. The curvy and open type makes the brand seem approachable and the fluidness relates to the interlinking, full memories held by their cases. The first two letters of the wordmark, 'me', are purposely separated; a small nod to the personal connection that meminio brings.