Hamilton & Inches 2021 Christmas campaign to be seen from their large, and only storefront on Prince's Street in Edinburgh.

The campaign message focuses on keeping the brand at its core by linking an ampersand to Christmas phrases. With with ​'To You & Your Kin' front and centre, this hones in on giving at Christmas and the fact that their jewellery is passed down through generations. These phrases are visualised to form a star which can be seen on the window, glowing across the street.