Hamilton & Inches is an established jewellers in Edinburgh, wanting to to become an 'elastic brand'- one that is able to attract a new breed of customer whilst still retaining their existing base.

The rebrand of started with replacing 'established in 1866' with '1866 onwards' to reflect the openness to evolve and change. With a clear line between past and present, this retains Hamilton & Inches' connection to their heritage with a perspective that looks to the future.