Throughout the COVID-19 lockdown, we’ve become a nation in need of puppy love with thousands impulsive purchasing a dog to help them through. With this, 1 in 5 admit they didn’t consider the long-term commitments which has led to an increase in dog abandonments. 

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Brewdog is raising awareness to this, rebranding to Newdog? and releasing a limited edition beer ‘The Bitter End’, making people reconsider their actions towards purchasing a dog.

 

Continuing the conversation within their pubs, hotels and socials, Newdog are here with the mission to restore the nation’s furry friendship.