Honk shout scream swear, driving isn't peaceful!

'Driving Me Mad' is a new exhibition launching in the WellcomeCollection. Visitors laugh at hours of dash cam footage, reenactments on stage and engage with the experiences pinned up in the gallery. The identity uses familiar road rage language throughout applications with use of a variable typeface, allowing the expressive tone to come across at just a glance. 

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The expressive identity successfully engages the audience from start to finish. From advertisement, merch and souvenirs making it a memorable event.