JosephJoseph
SinkTech™ range

This was the first project range I led the packaging design of at JosephJoseph, from concepts through to art direction on photoshoots and art working. The 9-sku dish brushes range, Sink-Tech’, was designed to be one which people would want to have on their countertop and improve hygiene and accessibility. The steel docks provide an elegant home for the brush and the innovative ability to change the brush head being a key USP.

This packaging range needed to be bold and inviting on
a shop shelf, creating curiosity and encouraging a customer to interact. The identity is fresh with its vibrant, blue gradient and the bold icons tell those shoppers what makes this product different to the others surrounding them within seconds. With there being 9 skus within this range, all needed to be cohesive in design but easy to distinguish the difference between each product.

This range is now available in stores, such as JohnLewis,
as of SS25.